How do the images we are so keen to watch at home get to our TV screens? How do television channels manage to keep in touch with their viewers and expand the audience of targeted broadcasting in Ukraine and far beyond its borders?
There is only one answer, or to be precise one term – infrastructure, namely the infrastructure of providers, because it is through the provider of your choice that you get the desired service.
The delivery of TV signal over IP is a modern and integral part of the global infrastructure, in the era of interactive television, and today we will discuss this promising technology and its leader in Ukraine.
Let us explain "the transfer of TV signal over IP" and what is it for in layman’s terms – it is a service that helps TV channels and content producers to make their broadcast as cheap as possible, and the broadcast distributors - TV operators - to significantly reduce the cost of reception and transmission of TV signal for their viewers. Signal transmission using the "IP protocol" (Internet Protocol, the one that once united separate computer networks into the world wide web) allows for quality work with the optimal formats like mpeg4 and mpeg2, as well as with other formats, the make TV operators’ work of transmitting the signal to its subscribers with different receiving equipment convenient and up-to-date.
So what does successful work with the signal transmission over IP mean?
We asked Anatolii Radchenko, IPTV engineer of COSMONOVA|NET:
"Imagine a gradual transition from the ubiquitously protruding antennas and satellite dishes, to hidden cables with hundreds of international TV channels. We are those experts, whose scope of tasks includes reception, processing and delivery of the signal over IP. A licensed TV channel has an opportunity to deliver its signal via its own COSMONOVA|NET TV platform to operators, and consequently to millions of viewers, without using a high-cost method of broadcasting via satellite.
What is necessary for receiving and processing a TV signal? First, the receiving equipment, then, the platform for processing video (converts the signal to the desired formats), CDN (Content Delivery Network) - a distributed network for delivering content to anywhere in the world with minimal delays and without losses, as well as technical support providing qualified monitoring of all systems and performance of services.
What is necessary for receiving and processing a TV signal? First, the "receiving equipment", then, the platform for processing video (converts the signal to the desired formats), CDN (Content Delivery Network) - a distributed network for delivering content to any point of the globe with minimal delays and without losses, as well as technical support , providing qualified monitoring of all systems and serviceability of services.
We work with over 130 leading TV service companies, and this means potential viewer contacts estimated at tens of millions regular and new users of the service. Our developers have also created software known as Cloud Playout for TV channels. This cloud solution for managing broadcast, providing professional content management for comprehensive broadcast formation, with the ability of inserting live broadcasts. And this is just the tip of the iceberg if we talk about the advantages of working with Cloud Playout.
Transfer of signal over IP allows TV channel owners to save a lot of money otherwise spent on satellite band, thanks to inexpensive Internet traffic, while a TV operator receiving the broadcast does not incur additional costs for receiving and processing your content. Moreover, the TV channel needs to constantly increase the audience with the help of those TV operators who are not always physically able to receive the channel signal using the help of a satellite.
Having a unique infrastructure and dozens of highly qualified experts available 24/7, COSMONOVA|NET has been a reliable partner for more than fifty TV channels, including The FIRST BUSINESS Channel, 112 UKRAINE, UA|TV, FASHIONBOX, MUSICBOX, XSPORT, HROMADSKE TV, PRAVDATUT, ZIK, FINE LIVING, DOCUBOX HD and numerous other channels in Ukraine and abroad.
Our representatives regularly attend industry events and international conferences to keep up with the trends in the development of the TV industry! The IBC International Arena in the Netherlands, Digital TV CEE in Budapest, KYIV MEDIA WEEK – we try to attend everything we can, and COSMONOVA|NET being named the "Media Solution of the Year" for the leadership in signal transmission over IP by the "Telecom Awards" 2017 is a testament to that.
Today, we put a lot of effort into establishing strong contacts between TV channels and operators and the conclusion of long-term contracts for the retransmission of the broadcasts. Owing to the technologies we use, any TV channel can expand its geography within a day. When requested we can establish interaction with any operator anywhere in the world within 24 hours.
COSMONOVA|NET is also much more – it also a reliable and modern data center that generates 10% of all Ukrainian Internet traffic, cloud platforms in Ukraine and Europe, a digital communications operator and a high-speed Internet provider. To put it in a few words - our new and existing TV partners always feel that that the company is developing," Anatolii Radchenko stated.
Let us pause here for a while, since describing all the subtleties in one go is no fit task for one post.
We thank our readers, and we are always happy to provide professional consulation regarding all technical issues. You can find out more about the leader of the TV signal over IP on COSMONOVA|NET official website.
